Schweitzer, Fiona. <br/><br/>
Innovation heroes :  understanding customers as a valuable innovation resource / 
Fiona Schweitzer and Joe Tidd. 
 - London ;  New Jersey :  World Scientific,  2018. 
 - xi, 291 p. ;  24 cm. 
 - Series on technology management ;  Vol. 31 .
<br/><br/>Includes bibliographical references (p. 257-285) and index 
<br/><br/><label>ISBN: </label>9781786345363  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers.<br/>Customer relations.<br/>Diffusion of innovations.<br/>New products.<br/>Technological innovations.