Churchill, Gilbert A.  <br/><br/>
Marketing research :  methodological foundations / 
Gilbert A. Churchill, Jr.  
 - 7th ed.  
 - Fort Worth, Texas :  The Dryden Press,  1999.  
 - xxxviii, 1017 p. :  ill. ;  26 cm.  
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780030238161  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.