Kerin, Roger A., <br/><br/>
Strategic marketing problems :  cases and comments / 
Roger A. Kerin, Robert A. Peterson.  
 - Seventh edition.   
 - x, 722 pages :  illustrations. :  28 cm.  
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9780132335713 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies.<br/>Marketing--Management--Case studies.