TY  - BOOK
AU  - Aliah Hanim Mohd. Salleh.
TI  - Services management and marketing: studies in Malaysia 
SN  - 9789834480035
PY  - 2009///.
CY  - Bangi
PB  - UKM-Graduate School of Business, Universiti Kebangsaan Malaysia
KW  - Service industries
KW  - Management
KW  - Research
KW  - Malaysia
KW  - Marketing
N1  - Includes bibliographical references
ER  -