TY  - BOOK
AU  - Simon,Franco̧ise
AU  - Kotler,Philip
TI  - Building global biobrands: taking biotechnology to market 
SN  - 9780743222440
PY  - 2003///
CY  - New York
PB  - Free Press
KW  - Biotechnology industries
KW  - Biotechnology
KW  - Marketing
KW  - Pharmaceutical biotechnology industry
N1  - Includes bibliographical references (p. 293-310) and index
ER  -