TY - BOOK AU - Adams,Scott TI - Win bigly: persuasion in a world where facts don't matter SN - 9780525533320 PY - 2017/// CY - New York PB - Portfolio/Penguin KW - Deception KW - United States. KW - Persuasion (Psychology) KW - Social psychology KW - Trump, Donald KW - 1946- N1 - Includes bibliographical references (p. 261-263, 275-279) and index ER -