Miller, Donald, 1971-

Building a storybrand : clarify your message so customers will listen / Donald Miller. - New York : HarperCollins Leadership, an imprint of HarperCollins, 2017. - x, 228 p. : ill. ; 22 cm.

Includes bibliographical references (p. 225-228)

9781400201839


Branding (Marketing)
Customer relations.