Kinnett, Seth. <br/><br/>
How to win at CRM :  strategy, implementation, management / 
Seth J. Kinnett. 
 - Boca Raton, FL :  CRC Press, Taylor & Francis Group,  2017. 
 - xvii, 220 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781498714709  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Data processing.<br/>Customer relations--Marketing.