Kolb, Bonita M.
Marketing research for the tourism, hospitality and events industries /
Bonita Kolb.
- London : Routledge, 2018.
- viii, 224 p. : ill. ; 26 cm.
Includes bibliographical references and index
9781138042148
Hospitality industry--Marketing--Research.
Marketing research.
Special events--Marketing--Research.
Tourism--Marketing--Research.