Kolb, Bonita M.

Marketing research for the tourism, hospitality and events industries / Bonita Kolb. - London : Routledge, 2018. - viii, 224 p. : ill. ; 26 cm.

Includes bibliographical references and index

9781138042148


Hospitality industry--Marketing--Research.
Marketing research.
Special events--Marketing--Research.
Tourism--Marketing--Research.