Simon, Francoise,  1946- <br/><br/>
Managing biotechnology :  from science to market in the digital age / 
Françoise Simon, Glen Giovannetti.  
 - Hoboken, NJ :  Wiley,  2017.  
 - xxii, 287 pa. :   ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781119216179  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Biotechnology industries. <br/>Biotechnology--Marketing. <br/>Pharmaceutical biotechnology industry.