Islamic marketing and branding :  theory and practice / 
edited by T. C. Melewar and S. F. Syed Alwi. 
 - xvi, 246 pages ;  26 cm. 
<br/><br/>Includes bibliographical references and index  
<br/><br/><label>ISBN: </label>9781472440969  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Islamic countries.<br/>Marketing--Islamic countries.