Sterne, Jim,  1955- <br/><br/>
Artificial intelligence for marketing :  practical applications / 
Jim Sterne. 
 - Hoboken, New Jersey :  Wiley,  2017. 
 - xix, 344 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781119406334  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Artificial intelligence.<br/>Marketing.