Wirtz, Jochen. <br/><br/>
Developing service products and brands / 
Jochen Wirtz. 
 - New Jersey :  World Scientific,   2018. 
 - 50 p. :  ill. (some col .) ;  26 cm. 
 - Winning in service markets series ;  v.3 .
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9781944659158  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>New products.<br/>Service industries.