TY  - BOOK
AU  - Beverland,Michael
TI  - Brand management: co-creating meaningful brands 
SN  - 9781473951983 
PY  - 2018///
CY  - Los Angeles
PB  - SAGE
KW  - Branding (Marketing)
N1  - Includes bibliographical references (p. 371-385) and index
ER  -