Beverland, Michael. <br/><br/>
Brand management :  co-creating meaningful brands / 
Michael Beverland. 
 - Los Angeles :  SAGE,  2018. 
 - xvi, 400 p. :  col. ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 371-385) and index 
<br/><br/><label>ISBN: </label>9781473951983  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)