TY  - BOOK
AU  - Prahalad,C.K.
AU  - Krishnan,M.S.
TI  - The new age of innovation: driving cocreated value through global networks 
SN  - 9781260031164 
PY  - 2018///]
CY  - New York
PB  - McGraw-Hill
KW  - Business planning
KW  - Customer relations
KW  - Industrial management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -