TY  - BOOK
AU  - Vorst,Roland van der
TI  - Contrarian branding: stand out by camouflaging the competition 
SN  - 9789063694630 
PY  - 2017///
CY  - The Netherlands
PB  - BIS Publishers
KW  - Brand name products
KW  - Branding (Marketing)
N1  - Includes index
ER  -