Kumar, Prasanna.  <br/><br/>
Marketing of hospitality and tourism services 
Prasanna Kumar.  
 - New Delhi :  Tata McGraw-Hill,  2010. 
 - xviii, 349 p. :  ill. ;  24 cm.  
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0070670579 9780070670570 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing. <br/>Tourism--Marketing.