Ravens, Christina. <br/><br/>
Internal brand management in an international context / 
Christina Ravens ; foreword by Prof. Dr. Manfred Kirchgeorg. 
 - Wiesbaden :  Springer Gabler,  2014. 
 - xix, 323 p. :  ill. ;  29 cm. 
 - Innovatives markenmanagement ;  Band 47  .
<br/><br/>Includes bibliographical references  
<br/><br/><label>ISBN: </label>9783658007539 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand loyalty.<br/>Employee loyalty.<br/>International business enterprises--Employees--Psychology. <br/>Product management.