Katsaros, John.

Getting it right the first time : how innovative companies anticipate demand / John Katsaros and Peter Christy. - Westport, Conn. : Praeger, 2005. - xiv, 159 p. ; 24 cm.

Includes bibliographical references (p. [149]-150) and index.

0275984796 9780275984793


Business forecasting.
Business planning.
New products--Management.