Funk, Daniel C.  1964- <br/><br/>
Sport consumer behaviour :  marketing strategies / 
Daniel C. Funk, Kostas Alexandris and Heath McDonald. 
 - Abingdon, Oxon ;  New York, NY :  Routledge,  2016.  
 - xvi, 327 p. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781138912489 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior. <br/>Sports--Marketing--Case studies.