Baran, Roger J. <br/><br/>
Customer relationship management :  the foundation of contemporary marketing strategy / 
 CRM.  
Roger J. Baran and Robert J. Galka. 
 - 2nd ed. 
 - New York :  Routledge, Taylor & Francis Group,  2017. 
 - vi, 449 p. ;  26 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781138919518 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.