Digital and social media marketing :  a results-driven approach / 
edited by Aleksej Heinze... [et al.] 
 - London ;  New York :  Routledge, Taylor & Francis Group,  2017. 
 - xxv, 319 p. :  ill. ;  24 m. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781138917903 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.<br/>Internet advertising.<br/>Internet marketing.<br/>Social media.