Alon, Ilan. <br/><br/>
Global marketing :  contemporary theory, practice, and cases / 
Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli. 
 - 2nd ed. 
 - New York :  Routledge/Taylor & Francis Group,  2017. 
 - xxvi, 699 p. :  ill., maps ;  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781138807877 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing--Case studies.