TY  - BOOK
AU  - Bergh,Joeri van den
AU  - Behrer,Mattia
AU  - Maeseneire,Patrick de
TI  - How cool brands stay hot: branding to generation Y and Z 
SN  - 9780749477172
PY  - 2016///
CY  - London
PB  - Kogan Page
KW  - Consumer behavior
KW  - Generation Y
KW  - Product management
KW  - Target marketing
KW  - Young adult consumers
KW  - Young consumers
N1  - Includes bibliographical references (p. [242]-274) and index
ER  -