Bergh, Joeri van den,  1971- <br/><br/>
How cool brands stay hot :  branding to generation Y and Z / 
Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire. 
 - 3rd ed. 
 - London :  Kogan Page,  2016. 
 - xxii, 287 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [242]-274) and index 
<br/><br/><label>ISBN: </label>9780749477172 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Generation Y.<br/>Product management.<br/>Target marketing.<br/>Young adult consumers.<br/>Young consumers.