Russell, Paul J.

Field visual merchandising strategy : developing a national in-store strategy using a merchandising service organization / Paul J. Russell. - London, United Kingdom ; Philadelphia, PA ; New Delhi, India : Kogan Page Limited, 2015. - xvi, 268 p. : ill. ; 24 cm.

Includes bibliographical references (p. [262]-263) and index

9780749478995


Display of merchandise.
Marketing.
Merchandising.