Innovating : a doer's manifesto for starting from a hunch, prototyping problems, scaling up, and learning to be productively wrong /
Luis Perez-Breva.
- Cambridge, MA : MIT Press, 2016.
- xxv, 396 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780262035354
Creative ability in business. Entrepreneurship. New products. Problem solving. Technological innovations.