TY  - BOOK
AU  - Ravi,R.
AU  - Sun,Baohong
TI  - Customer-centric marketing: a pragmatic framework 
SN  - 9780262529051
PY  - 2016///
CY  - Cambridge, Massachusetts
PB  - The MIT Press
KW  - Customer relations
KW  - Marketing
KW  - Management
KW  - Relationship marketing
N1  - Includes bibliographical references (p. 121-125) and index
ER  -