Ravi, R.  1969- <br/><br/>
Customer-centric marketing :  a pragmatic framework / 
Ravi, R., and Baohong Sun. 
 - Cambridge, Massachusetts :  The MIT Press,  2016. 
 - ix, 136 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 121-125) and index 
<br/><br/><label>ISBN: </label>9780262529051 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Marketing--Management.<br/>Relationship marketing.