TY  - BOOK
AU  - Schrage,Michael
TI  - The innovator's hypothesis: how cheap experiments are worth more than good ideas 
SN  - 9780262528962
PY  - 2016///
CY  - Cambridge, Massachusetts
PB  - The MIT Press
KW  - Creative ability in business
KW  - Technological innovations
N1  - Includes bibliographical references (p. 221-228) and index
ER  -