Marketing research :  Asia-Pacific edition / 
William Zikmund ...[et al.]. 
 - 4th ed. 
 - South Melbourne, Victoria  Cengage Learning,  2017. 
 - xxxi, 602 p. :  col. ill. ;  26 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780170369824 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Study and teaching.