TY  - BOOK
AU  - Katz,Elihu
AU  - Lazarsfeld,Paul Felix
TI  - Personal influence: the part played by people in the flow of mass communications 
SN  - 9781412805070
PY  - 2006///
CY  - New Brunswick, N.J.
PB  - Transaction Publishers
KW  - Mass media
KW  - Public opinion
N1  - T.p. verso: "Originally published in 1955 by The Free Press."; Includes bibliographical references (p. 301-393) and indexes
ER  -