Katz, Elihu,  1926- <br/><br/>
Personal influence :  the part played by people in the flow of mass communications / 
Elihu Katz & Paul F. Lazarsfeld ; with a new introduction by Elihu Katz and a foreword by Elmo Roper. 
 - 2nd ed. 
 - New Brunswick, N.J. :  Transaction Publishers,  c2006. 
 - xxxiv, 400 p. :  ill. ;  23 cm. 
<br/><br/> T.p. verso: "Originally published in 1955 by The Free Press." 
<br/><br/>Includes bibliographical references (p. 301-393) and indexes. 
<br/><br/><label>ISBN: </label>9781412805070 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Public opinion.