TY  - BOOK
AU  - Scott,David T.
TI  - The new rules of lead generation: proven strategies to maximize marketing ROI 
SN  - 9780814432617
PY  - 2013///
CY  - New York
PB  - AMACOM, American Management Association
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -