Scott, David T. <br/><br/>
The new rules of lead generation :  proven strategies to maximize marketing ROI / 
David T. Scott. 
 - New York :  AMACOM, American Management Association,  2013. 
 - viii, 280 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780814432617 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.