TY  - BOOK
AU  - Ghemawat,Pankaj
TI  - Redefining global strategy: crossing borders in a world where differences still matter 
SN  - 9781591398660
PY  - 2007///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Intercultural communication
KW  - International business enterprises
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references (p. [231-247]) and index
ER  -