Treacy, Michael. <br/><br/>
The discipline of market leaders :  choose your customers, narrow your focus, dominate your market / 
Michael Treacy and Fred Wiersema. 
 - London :  HarperCollins,  1996. 
 - 222 p. ;  20 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780006387169 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Marketing--Management.<br/>Organizational effectiveness.