Lane, Frank. <br/><br/>
Killer brands :  create and market a brand that will annihilate the competition / 
Frank Lane. 
 - Avon, Mass. :  Adams Media,  c2007. 
 - xii, 211 p. ;  22 cm. 
<br/><br/> Includes indexes 
<br/><br/><label>ISBN: </label>9781598691238 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)