Mathews, Joe. Street smart franchising / Joe Mathews, Don Debolt, Deb Percival. - 2nd ed. - [Irvine, Calif.] : Entrepreneur Press, 2011. - xv, 270 p. : ill. ; 23 cm. Includes index ISBN: 1599184117 9781599184111 Subjects--Topical Terms: Franchises (Retail trade)