Kim, W. Chan <br/><br/>
Blue ocean strategy :  how to create uncontested market space and make the competition irrelevant / 
W. Chan Kim, Renée Mauborgne 
 - xxviii, 287 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781625274496 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Market segmentation