Shoemaker, Stowe. <br/><br/>
Marketing leadership in hospitality and tourism :  strategies and tactics for competitive advantage / 
Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich. 
 - 4th ed. 
 - Upper Saddle River, N.J. :  Pearson,  c2007. 
 - xxv, 661 p. :  col. ill., maps ;  28 cm. 
<br/><br/> Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780131182400 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.