TY  - BOOK
AU  - Hede,Anne-Marie
AU  - Rentschler,Ruth
TI  - Museum marketing: competing in the global marketplace 
SN  - 9780750680653 (pbk.)
PY  - 2015///
CY  - London
PB  - Routledge
KW  - Globalization
KW  - Museums
KW  - Management
KW  - Marketing
KW  - Case studies
KW  - Public relations
N1  - Includes bibliographical references and index
ER  -