Consumer tribes / 
edited by Bernard Cova, Robert V. Kozinets and Avi Shankar. 
 - London :  Butterworth-Heinemann,  2015. 
 - xvii, 339 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781138169975 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Market segmentation.