Marketing plans : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson.
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TextPublication details: Chichester, West Sussex, U.K. : Wiley, 2011.Edition: 7th edDescription: xvi, 573 p . : ill. (some col.) ; 25 cmISBN: - 9780470669976
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Open Shelf
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UMK Kampus Kota | UMK Kampus Kota | FKP | Kampus Kota Open Shelf | HF5415.13 .M255 2011 (Browse shelf(Opens below)) | Damaged | 10092670 |
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| HF5415.13 .L68 2011 Services marketing : people, technology, strategy / | HF5415.13 .M255 2011 Marketing plans : how to prepare them, how to use them / | HF5415.13 .M255 2011 Marketing plans : how to prepare them, how to use them / | HF5415.13 .M255 2011 Marketing plans : how to prepare them, how to use them / | HF5415.13 .M33 2012 Marketing plans : a complete guide in pictures / | HF5415.13 .M33 2012 Marketing plans : a complete guide in pictures / | HF5415.13. M34 2020 Digital Disruption in Marketing and Communications : A Strategic and Organizational Approach / |
Includes bibliographical references and index.
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