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Marketing and finance : creating shareholder value / Malcolm McDonald, Brian D. Smith, Keith Ward.

By: Contributor(s): Material type: TextTextPublication details: Hoboken : Wiley, 2013.Edition: 2nd edDescription: xvii, 253 p .: ill .; 26 cmISBN:
  • 9781119953388 (pbk.)
Uniform titles:
  • Marketing due diligence.
Subject(s):
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Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HG4028.V3 M372 2013 (Browse shelf(Opens below)) Available 10090376

Revision of the author's Marketing due diligence.

Includes bibliographical references (pages 243-244) and index.

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