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Advertising / edited by Iain MacRury.

Contributor(s): Material type: TextTextSeries: Critical concepts in media and cultural studiesPublication details: New York : Routledge, 2013.Description: 4 v. : ill. ; 25 cmISBN:
  • 9780415577113 (set)
  • 9780415577120 (v. 1)
  • 9780415577137 (v. 2)
  • 9780415577144 (v. 3)
  • 9780415577151 (v. 4)
Subject(s):
Contents:
v. 1. Advertising : histories, transitions, institutions and practices -- v. 2. Advertising : culture, media and debate -- v. 3. Analysing advertisements : texts, audiences and ways of reading -- v. 4. Challenges and innovation : new territories and technologies.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
References References UMK Kampus Bachok UMK Kampus Bachok FTKW Kampus Bachok Reference Level 2 HF5823 .A38 2013 REF (Browse shelf(Opens below)) Not for loan 10088666
References References UMK Kampus Bachok UMK Kampus Bachok FTKW Kampus Bachok Reference Level 2 HF5823 .A38 2013 REF (Browse shelf(Opens below)) Not for loan 10088667
References References UMK Kampus Bachok UMK Kampus Bachok FTKW Kampus Bachok Reference Level 2 HF5823 .A38 2013 REF (Browse shelf(Opens below)) Not for loan 10088668
References References UMK Kampus Bachok UMK Kampus Bachok FTKW Kampus Bachok Reference Level 2 HF5823 .A38 2013 REF (Browse shelf(Opens below)) Not for loan 10088669
References References UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Reference HF5823 .A38 2013 (Browse shelf(Opens below)) Not for loan Damaged 10088670
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5823 .A38 2013 (Browse shelf(Opens below)) Available 10305918
References References UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Reference HF5823 .A38 2013 (Browse shelf(Opens below)) Not for loan Damaged 10088671
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5823 .A38 2013 (Browse shelf(Opens below)) Available 10305919
References References UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Reference HF5823 .A38 2013 (Browse shelf(Opens below)) Not for loan Damaged 10088672
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5823 .A38 2013 (Browse shelf(Opens below)) Available 10305920
References References UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Reference HF5823 .A38 2013 (Browse shelf(Opens below)) Not for loan Damaged 10088673
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5823 .A38 2013 (Browse shelf(Opens below)) Available 10305921

Includes bibliographical references

v. 1. Advertising : histories, transitions, institutions and practices -- v. 2. Advertising : culture, media and debate -- v. 3. Analysing advertisements : texts, audiences and ways of reading -- v. 4. Challenges and innovation : new territories and technologies.

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