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Developing international strategies : going and being international for medium-sized companies / Rudolf Grünig, Dirk Morschett

By: Contributor(s): Material type: TextTextPublication details: Berlin : Springer, c2012Description: xxiv, 368 p. : ill. ; 24 cmISBN:
  • 9783642247248
Subject(s):
Incomplete contents:
Internationalization -- Strategic planning in general and in the international context -Strategies for going international for new markets -- Strategies for going international for production and sourcing -- Strategies for being international
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HD62.4 .G78 2012 (Browse shelf(Opens below)) Damaged 10081353
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HD62.4 .G78 2012 (Browse shelf(Opens below)) Available 10307375

Includes bibliographical references and index

Internationalization -- Strategic planning in general and in the international context -Strategies for going international for new markets -- Strategies for going international for production and sourcing -- Strategies for being international

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