Product development : a structured approach to consumer product development, design, and manufacture / Anil Mital ... [et al.].
Material type:
TextPublication details: Amsterdam ; Boston, MA : Butterworth-Heinemann, An imprint of Elsevier, c2008.Description: xviii, 425 p. : ill. ; 27 cmISBN: - 9780750683098
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
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UMK Kampus Jeli | UMK Kampus Jeli | DEFAULT | Kampus Jeli Open Shelf Level 1 | HF5415.153 .P76 2008 (Browse shelf(Opens below)) | Available | 10069064 | ||
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UMK Kampus Kota | UMK Kampus Kota | DEFAULT | Kampus Kota Open Shelf | HF5415.153 .P76 2008 (Browse shelf(Opens below)) | Damaged | 10085682 |
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| HF5415.13 .R36 2013 Marketing management / | HF5415.153 .K53 2005 OS Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / | HF5415.153 .K56 2011 Strategi lautan biru : cara mencipta ruang pasaran yang tiada tandingan dan menjadikan persaingan tidak relevan / | HF5415.153 .P76 2008 Product development : a structured approach to consumer product development, design, and manufacture / | HF5415.2 .E894 2010 OS Essentials of marketing research / | HF5415.2 .H55 2014 The history of marketing science / | HF5415.32 .B58 2013 Consumer behaviour / |
Fakulti Keusahawanan dan Perniagaan.
Includes bibliographical references and index.
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