Brand Communities for fast moving consumer goods: an empirical study of members' behavior and the economic relevance for the marketer/ Sandra Meister ; foreword by Claudia Fantapié Altobelli.

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Material type: Text

TextPublication details: Wiesbaden : Springer Gabler, c2012.Description: xxiii, 292 p. : ill. ; 22 cmISBN:

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Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Open Shelf	UMK Kampus Kota	UMK Kampus Kota	DEFAULT	Kampus Kota Open Shelf	HF5415.32 .M45 2012 (Browse shelf(Opens below))	Damaged		10069123
Open Shelf	UMK Kampus Kota	UMK Kampus Kota	FKP	Kampus Kota Open Shelf	HF5415.32 .M45 2012 (Browse shelf(Opens below))	Available		10307210

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